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Exploring the decoy effect to guide tobacco treatment choice: a randomized experiment
OBJECTIVES: Guidelines recommend that smokers participate in four or more counseling sessions when trying to quit, but smokers rarely engage in multiple sessions. The “decoy effect” is a cognitive bias that can cause consumer preferences for a “target” product to change when presented with a similar...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6941248/ https://www.ncbi.nlm.nih.gov/pubmed/31898550 http://dx.doi.org/10.1186/s13104-019-4873-0 |