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Impact of a Social Media Campaign on Reach, Uptake, and Engagement with a Free Web- and App-Based Physical Activity Intervention: The 10,000 Steps Australia Program

Social media campaigns provide broad-reach and convenience for promoting freely-available health programs. However, their effectiveness and subsequent engagement of new users is unknown. This study aimed to assess the reach and new member registration rates resulting from a dedicated 10,000 Steps so...

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Detalles Bibliográficos
Autores principales:	Rayward, Anna T., Vandelanotte, Corneel, Corry, Kelly, Van Itallie, Anetta, Duncan, Mitch J.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2019
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6950002/ https://www.ncbi.nlm.nih.gov/pubmed/31842383 http://dx.doi.org/10.3390/ijerph16245076

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