Customers as Co-Creators: Antecedents of Customer Participation in Online Virtual Communities

The development of internet technology and the popularity of smartphones has been gradually affecting people’s daily lives, thus causing subtle changes to their health. Manufacturing companies are increasingly establishing virtual communities to motivate customers to participate in new product devel...

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Detalles Bibliográficos
Autores principales: Yang, Yang, Li, Zhongqiu, Su, Yingying, Wu, Shanshan, Li, Boyou
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6950086/
https://www.ncbi.nlm.nih.gov/pubmed/31818020
http://dx.doi.org/10.3390/ijerph16244998

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6950086/
https://www.ncbi.nlm.nih.gov/pubmed/31818020
http://dx.doi.org/10.3390/ijerph16244998

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