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Customers as Co-Creators: Antecedents of Customer Participation in Online Virtual Communities
The development of internet technology and the popularity of smartphones has been gradually affecting people’s daily lives, thus causing subtle changes to their health. Manufacturing companies are increasingly establishing virtual communities to motivate customers to participate in new product devel...
Autores principales: | Yang, Yang, Li, Zhongqiu, Su, Yingying, Wu, Shanshan, Li, Boyou |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2019
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6950086/ https://www.ncbi.nlm.nih.gov/pubmed/31818020 http://dx.doi.org/10.3390/ijerph16244998 |
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