Cargando…

To Post or Not to Post: Plastic Surgery Practice Marketing, Websites, and Social Media?

Social media is beginning to eclipse practice websites and other traditional electronic marketing utilized by plastic surgeons. First, highlights are presented from the relevant electronic marketing literature. Next, this article presents a new case study of how, why, when, and what social media is...

Descripción completa

Detalles Bibliográficos
Autores principales: Mess, Sarah A., Bharti, Gaurav, Newcott, Ben, Chaffin, Abigail E., Van Natta, Bruce W., Momeni, Reza, Swanson, Scott
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Wolters Kluwer Health 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6952162/
https://www.ncbi.nlm.nih.gov/pubmed/31942358
http://dx.doi.org/10.1097/GOX.0000000000002331
_version_ 1783486400282230784
author Mess, Sarah A.
Bharti, Gaurav
Newcott, Ben
Chaffin, Abigail E.
Van Natta, Bruce W.
Momeni, Reza
Swanson, Scott
author_facet Mess, Sarah A.
Bharti, Gaurav
Newcott, Ben
Chaffin, Abigail E.
Van Natta, Bruce W.
Momeni, Reza
Swanson, Scott
author_sort Mess, Sarah A.
collection PubMed
description Social media is beginning to eclipse practice websites and other traditional electronic marketing utilized by plastic surgeons. First, highlights are presented from the relevant electronic marketing literature. Next, this article presents a new case study of how, why, when, and what social media is being used by ASPS members (n = 100). Results suggest a significant disconnect between plastic surgeons and the highest impact platforms reported in the literature such as Instagram, YouTube, Snapchat, and Facebook. Plastic surgeons currently prefer to focus electronic marketing efforts on practice websites over social media platforms. This study suggests that instead of relying on their practice websites to disseminate information, surgeons should be utilizing social media, posting promotions, before-and-after photos, and videos to develop their client base.
format Online
Article
Text
id pubmed-6952162
institution National Center for Biotechnology Information
language English
publishDate 2019
publisher Wolters Kluwer Health
record_format MEDLINE/PubMed
spelling pubmed-69521622020-01-15 To Post or Not to Post: Plastic Surgery Practice Marketing, Websites, and Social Media? Mess, Sarah A. Bharti, Gaurav Newcott, Ben Chaffin, Abigail E. Van Natta, Bruce W. Momeni, Reza Swanson, Scott Plast Reconstr Surg Glob Open Special Topic Social media is beginning to eclipse practice websites and other traditional electronic marketing utilized by plastic surgeons. First, highlights are presented from the relevant electronic marketing literature. Next, this article presents a new case study of how, why, when, and what social media is being used by ASPS members (n = 100). Results suggest a significant disconnect between plastic surgeons and the highest impact platforms reported in the literature such as Instagram, YouTube, Snapchat, and Facebook. Plastic surgeons currently prefer to focus electronic marketing efforts on practice websites over social media platforms. This study suggests that instead of relying on their practice websites to disseminate information, surgeons should be utilizing social media, posting promotions, before-and-after photos, and videos to develop their client base. Wolters Kluwer Health 2019-07-25 /pmc/articles/PMC6952162/ /pubmed/31942358 http://dx.doi.org/10.1097/GOX.0000000000002331 Text en Copyright © 2019 The Authors. Published by Wolters Kluwer Health, Inc. on behalf of The American Society of Plastic Surgeons. This is an open-access article distributed under the terms of the Creative Commons Attribution-Non Commercial-No Derivatives License 4.0 (CCBY-NC-ND) (http://creativecommons.org/licenses/by-nc-nd/4.0/) , where it is permissible to download and share the work provided it is properly cited. The work cannot be changed in any way or used commercially without permission from the journal.
spellingShingle Special Topic
Mess, Sarah A.
Bharti, Gaurav
Newcott, Ben
Chaffin, Abigail E.
Van Natta, Bruce W.
Momeni, Reza
Swanson, Scott
To Post or Not to Post: Plastic Surgery Practice Marketing, Websites, and Social Media?
title To Post or Not to Post: Plastic Surgery Practice Marketing, Websites, and Social Media?
title_full To Post or Not to Post: Plastic Surgery Practice Marketing, Websites, and Social Media?
title_fullStr To Post or Not to Post: Plastic Surgery Practice Marketing, Websites, and Social Media?
title_full_unstemmed To Post or Not to Post: Plastic Surgery Practice Marketing, Websites, and Social Media?
title_short To Post or Not to Post: Plastic Surgery Practice Marketing, Websites, and Social Media?
title_sort to post or not to post: plastic surgery practice marketing, websites, and social media?
topic Special Topic
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6952162/
https://www.ncbi.nlm.nih.gov/pubmed/31942358
http://dx.doi.org/10.1097/GOX.0000000000002331
work_keys_str_mv AT messsaraha topostornottopostplasticsurgerypracticemarketingwebsitesandsocialmedia
AT bhartigaurav topostornottopostplasticsurgerypracticemarketingwebsitesandsocialmedia
AT newcottben topostornottopostplasticsurgerypracticemarketingwebsitesandsocialmedia
AT chaffinabigaile topostornottopostplasticsurgerypracticemarketingwebsitesandsocialmedia
AT vannattabrucew topostornottopostplasticsurgerypracticemarketingwebsitesandsocialmedia
AT momenireza topostornottopostplasticsurgerypracticemarketingwebsitesandsocialmedia
AT swansonscott topostornottopostplasticsurgerypracticemarketingwebsitesandsocialmedia