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The Impact of Food Service Attributes on Customer Satisfaction in a Rural University Campus Environment
The purpose of this study was to determine different food service attributes that have an impact on customers' overall satisfaction at a rural university cafeteria. Over 5 weeks, 676 cafeteria users, including academics, staff, and students, were selected through convenience sampling. They comp...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Hindawi
2019
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6955140/ https://www.ncbi.nlm.nih.gov/pubmed/31976316 http://dx.doi.org/10.1155/2019/2154548 |
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author | Serhan, Mireille Serhan, Carole |
author_facet | Serhan, Mireille Serhan, Carole |
author_sort | Serhan, Mireille |
collection | PubMed |
description | The purpose of this study was to determine different food service attributes that have an impact on customers' overall satisfaction at a rural university cafeteria. Over 5 weeks, 676 cafeteria users, including academics, staff, and students, were selected through convenience sampling. They completed an anonymous-designed survey with closed questions (n = 29) assessing quality of food and beverages, quality of service and setting, and satisfaction with food service attributes. In order to measure the existence and degree of significant relationships between different research variables, Pearson correlation coefficients were employed to analyse the data. Means of scores and frequencies were calculated. Results indicated that customers' satisfaction with different service attributes was above average. All service attributes had a significant and positive effect on the overall satisfaction. Since most customers (62.9%) would like to continue eating at the cafeteria, the most common improvements suggested to the university management included among others, improving diet quality by offering more nutritious food. Gaining insight into the different food service attributes can enable the university management to meet the needs and expectations of its academics, staff, and students in order to increase their confidence in the food provided. |
format | Online Article Text |
id | pubmed-6955140 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2019 |
publisher | Hindawi |
record_format | MEDLINE/PubMed |
spelling | pubmed-69551402020-01-23 The Impact of Food Service Attributes on Customer Satisfaction in a Rural University Campus Environment Serhan, Mireille Serhan, Carole Int J Food Sci Research Article The purpose of this study was to determine different food service attributes that have an impact on customers' overall satisfaction at a rural university cafeteria. Over 5 weeks, 676 cafeteria users, including academics, staff, and students, were selected through convenience sampling. They completed an anonymous-designed survey with closed questions (n = 29) assessing quality of food and beverages, quality of service and setting, and satisfaction with food service attributes. In order to measure the existence and degree of significant relationships between different research variables, Pearson correlation coefficients were employed to analyse the data. Means of scores and frequencies were calculated. Results indicated that customers' satisfaction with different service attributes was above average. All service attributes had a significant and positive effect on the overall satisfaction. Since most customers (62.9%) would like to continue eating at the cafeteria, the most common improvements suggested to the university management included among others, improving diet quality by offering more nutritious food. Gaining insight into the different food service attributes can enable the university management to meet the needs and expectations of its academics, staff, and students in order to increase their confidence in the food provided. Hindawi 2019-12-27 /pmc/articles/PMC6955140/ /pubmed/31976316 http://dx.doi.org/10.1155/2019/2154548 Text en Copyright © 2019 Mireille Serhan and Carole Serhan. http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Research Article Serhan, Mireille Serhan, Carole The Impact of Food Service Attributes on Customer Satisfaction in a Rural University Campus Environment |
title | The Impact of Food Service Attributes on Customer Satisfaction in a Rural University Campus Environment |
title_full | The Impact of Food Service Attributes on Customer Satisfaction in a Rural University Campus Environment |
title_fullStr | The Impact of Food Service Attributes on Customer Satisfaction in a Rural University Campus Environment |
title_full_unstemmed | The Impact of Food Service Attributes on Customer Satisfaction in a Rural University Campus Environment |
title_short | The Impact of Food Service Attributes on Customer Satisfaction in a Rural University Campus Environment |
title_sort | impact of food service attributes on customer satisfaction in a rural university campus environment |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6955140/ https://www.ncbi.nlm.nih.gov/pubmed/31976316 http://dx.doi.org/10.1155/2019/2154548 |
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