Cargando…
Constructing and influencing perceived authenticity in science communication: Experimenting with narrative
This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility, but indicate that authenticity—the perc...
| Autores principales: | , , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2020
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6961857/ https://www.ncbi.nlm.nih.gov/pubmed/31940373 http://dx.doi.org/10.1371/journal.pone.0226711 |