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Consumers’ Motivational Involvement in eWOM for Information Adoption: The Mediating Role of Organizational Motives
E-commerce offers an opportunity on web renounced in internet marketing, and the consumers’ communication behavior has changed, which has taken the place of word of mouth (WOM). This study investigated consumers’ motivational involvement in electronic word of mouth for online information adoption me...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6985457/ https://www.ncbi.nlm.nih.gov/pubmed/32038413 http://dx.doi.org/10.3389/fpsyg.2019.03055 |