Cargando…
The Art of Influencing Consumer Choices: A Reflection on Recent Advances in Decision Neuroscience
In recent years, our knowledge concerning the neurobiology of choice has increased tremendously. Research in the field of decision-making has identified important brain mechanisms by which a representation of the subjective value of an option is built based on previous experience, retrieved and comp...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6985540/ https://www.ncbi.nlm.nih.gov/pubmed/32038387 http://dx.doi.org/10.3389/fpsyg.2019.03009 |