Risk Factors Leading to Preference for Extreme Facial Retouching

Young women posting their edited face photographs on social networking sites have become a popular phenomenon, but an excessively retouched face image sometimes gives a strange impression to its viewers. This study investigates what personal characteristics facilitate a bias toward an excessively edited face image. Thirty young Asian women evaluated the attractiveness and naturalness of their face images, which were edited in eight different levels—from mild to excessive—by expanding their eyes and thinning their chin. The mildly retouched face was evaluated as more attractive than the original face, but the excessively retouched face was evaluated as unattractive and unnatural in comparison with the original face. The preferred face edit level was higher for one's own face than for others. Moreover, participants with higher autism-spectrum quotient (AQ) scores were found to regard excessively edited face images as more attractive. The attention to detail subscale of the AQ showed a significant positive correlation with the preferred face edit level. The imagination subscale, on the contrary, showed a significant negative correlation with the preferred face edit level. The pupil response for self-face images was significantly larger than those for others' face images, but this difference decreased with higher AQ scores. This study suggests that an increased attractiveness in their mildly retouched face promotes this behavior of retouching one's own face, but autistic traits, which are insensitive to the creepiness of the excessively retouched face, might pose a potential risk to inducing retouch dependence.