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Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims
Do people consider alternative uses of money (i.e., opportunity cost) when asked to donate to a charitable cause? To answer this question, we examined the effect of providing versus not providing participants with an opportunity cost reminder when they are asked to donate money to causes with identi...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6986473/ https://www.ncbi.nlm.nih.gov/pubmed/32038400 http://dx.doi.org/10.3389/fpsyg.2019.03035 |
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author | Moche, Hajdi Erlandsson, Arvid Andersson, David Västfjäll, Daniel |
author_facet | Moche, Hajdi Erlandsson, Arvid Andersson, David Västfjäll, Daniel |
author_sort | Moche, Hajdi |
collection | PubMed |
description | Do people consider alternative uses of money (i.e., opportunity cost) when asked to donate to a charitable cause? To answer this question, we examined the effect of providing versus not providing participants with an opportunity cost reminder when they are asked to donate money to causes with identified and non-identified victims. The results of two studies show that when making one-time donation decisions, people become less willing to donate to charity when reminded of opportunity cost, but mainly for non-identified victims. Moreover, framing the opportunity cost reminder as prosocial versus proself did not influence willingness to donate. Overall, our evidence suggests that opportunity cost reminders influence people’s donation behavior depending on whether charities identify supported victims or not. |
format | Online Article Text |
id | pubmed-6986473 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-69864732020-02-07 Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims Moche, Hajdi Erlandsson, Arvid Andersson, David Västfjäll, Daniel Front Psychol Psychology Do people consider alternative uses of money (i.e., opportunity cost) when asked to donate to a charitable cause? To answer this question, we examined the effect of providing versus not providing participants with an opportunity cost reminder when they are asked to donate money to causes with identified and non-identified victims. The results of two studies show that when making one-time donation decisions, people become less willing to donate to charity when reminded of opportunity cost, but mainly for non-identified victims. Moreover, framing the opportunity cost reminder as prosocial versus proself did not influence willingness to donate. Overall, our evidence suggests that opportunity cost reminders influence people’s donation behavior depending on whether charities identify supported victims or not. Frontiers Media S.A. 2020-01-21 /pmc/articles/PMC6986473/ /pubmed/32038400 http://dx.doi.org/10.3389/fpsyg.2019.03035 Text en Copyright © 2020 Moche, Erlandsson, Andersson and Västfjäll. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Moche, Hajdi Erlandsson, Arvid Andersson, David Västfjäll, Daniel Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims |
title | Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims |
title_full | Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims |
title_fullStr | Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims |
title_full_unstemmed | Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims |
title_short | Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims |
title_sort | opportunity cost in monetary donation decisions to non-identified and identified victims |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6986473/ https://www.ncbi.nlm.nih.gov/pubmed/32038400 http://dx.doi.org/10.3389/fpsyg.2019.03035 |
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