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Fixation Differences in Spatial Visual Perception During Multi-sensory Stimulation
The mood and atmosphere of a service setting are essential factors in the way customers evaluate their shopping experience in a retail store environment. Scholars have shown that background music has a strong effect on consumer behavior. Retailers design novel environments in which appropriate music...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7015069/ https://www.ncbi.nlm.nih.gov/pubmed/32116935 http://dx.doi.org/10.3389/fpsyg.2020.00132 |