Cargando…

Public Opinion Polarization by Individual Revenue from the Social Preference Theory

Social conflicts occur frequently during the social transition period and the polarization of public opinion happens occasionally. By introducing the social preference theory, the target of this paper is to reveal the micro-interaction mechanism of public opinion polarization. Firstly, we divide the...

Descripción completa

Detalles Bibliográficos
Autores principales: Chen, Tinggui, Li, Qianqian, Fu, Peihua, Yang, Jianjun, Xu, Chonghuan, Cong, Guodong, Li, Gongfa
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7037295/
https://www.ncbi.nlm.nih.gov/pubmed/32033012
http://dx.doi.org/10.3390/ijerph17030946
_version_ 1783500393957818368
author Chen, Tinggui
Li, Qianqian
Fu, Peihua
Yang, Jianjun
Xu, Chonghuan
Cong, Guodong
Li, Gongfa
author_facet Chen, Tinggui
Li, Qianqian
Fu, Peihua
Yang, Jianjun
Xu, Chonghuan
Cong, Guodong
Li, Gongfa
author_sort Chen, Tinggui
collection PubMed
description Social conflicts occur frequently during the social transition period and the polarization of public opinion happens occasionally. By introducing the social preference theory, the target of this paper is to reveal the micro-interaction mechanism of public opinion polarization. Firstly, we divide the social preferences of Internet users (network nodes) into three categories: egoistic, altruistic, and fair preferences, and adopt the revenue function to define the benefits obtained by individuals with different preferences among their interaction process so as to analyze their decision-making behaviors driven by the revenue. Secondly, the revenue function is used to judge the exit rules of nodes in a network, and then a dynamic network of spreading public opinion with the node (individual) exit mechanism is built based on a BA scale-free network. Subsequently, the influences of different social preferences, as well as individual revenue on the effect of public opinion polarization, are analyzed through simulation experiments. The simulation results show that (1) Different social preferences demonstrate different influences on the evolution of public opinions, (2) Individuals tend to interact with ones with different preferences, (3) The network with a single preference or a high aggregation is more likely to form public opinion polarization. Finally, the practicability and effectiveness of the proposed model are verified by a real case.
format Online
Article
Text
id pubmed-7037295
institution National Center for Biotechnology Information
language English
publishDate 2020
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-70372952020-03-11 Public Opinion Polarization by Individual Revenue from the Social Preference Theory Chen, Tinggui Li, Qianqian Fu, Peihua Yang, Jianjun Xu, Chonghuan Cong, Guodong Li, Gongfa Int J Environ Res Public Health Article Social conflicts occur frequently during the social transition period and the polarization of public opinion happens occasionally. By introducing the social preference theory, the target of this paper is to reveal the micro-interaction mechanism of public opinion polarization. Firstly, we divide the social preferences of Internet users (network nodes) into three categories: egoistic, altruistic, and fair preferences, and adopt the revenue function to define the benefits obtained by individuals with different preferences among their interaction process so as to analyze their decision-making behaviors driven by the revenue. Secondly, the revenue function is used to judge the exit rules of nodes in a network, and then a dynamic network of spreading public opinion with the node (individual) exit mechanism is built based on a BA scale-free network. Subsequently, the influences of different social preferences, as well as individual revenue on the effect of public opinion polarization, are analyzed through simulation experiments. The simulation results show that (1) Different social preferences demonstrate different influences on the evolution of public opinions, (2) Individuals tend to interact with ones with different preferences, (3) The network with a single preference or a high aggregation is more likely to form public opinion polarization. Finally, the practicability and effectiveness of the proposed model are verified by a real case. MDPI 2020-02-04 2020-02 /pmc/articles/PMC7037295/ /pubmed/32033012 http://dx.doi.org/10.3390/ijerph17030946 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Chen, Tinggui
Li, Qianqian
Fu, Peihua
Yang, Jianjun
Xu, Chonghuan
Cong, Guodong
Li, Gongfa
Public Opinion Polarization by Individual Revenue from the Social Preference Theory
title Public Opinion Polarization by Individual Revenue from the Social Preference Theory
title_full Public Opinion Polarization by Individual Revenue from the Social Preference Theory
title_fullStr Public Opinion Polarization by Individual Revenue from the Social Preference Theory
title_full_unstemmed Public Opinion Polarization by Individual Revenue from the Social Preference Theory
title_short Public Opinion Polarization by Individual Revenue from the Social Preference Theory
title_sort public opinion polarization by individual revenue from the social preference theory
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7037295/
https://www.ncbi.nlm.nih.gov/pubmed/32033012
http://dx.doi.org/10.3390/ijerph17030946
work_keys_str_mv AT chentinggui publicopinionpolarizationbyindividualrevenuefromthesocialpreferencetheory
AT liqianqian publicopinionpolarizationbyindividualrevenuefromthesocialpreferencetheory
AT fupeihua publicopinionpolarizationbyindividualrevenuefromthesocialpreferencetheory
AT yangjianjun publicopinionpolarizationbyindividualrevenuefromthesocialpreferencetheory
AT xuchonghuan publicopinionpolarizationbyindividualrevenuefromthesocialpreferencetheory
AT congguodong publicopinionpolarizationbyindividualrevenuefromthesocialpreferencetheory
AT ligongfa publicopinionpolarizationbyindividualrevenuefromthesocialpreferencetheory