Implying social interaction and its influence on gaze behavior to the eyes

Researchers have increasingly focused on how the potential for social interaction modulates basic processes of visual attention and gaze behavior. In this study, we investigated why people may experience social interaction and what factors contributed to their subjective experience. We furthermore investigated whether implying social interaction modulated gaze behavior to people’s faces, specifically the eyes. To imply the potential for interaction, participants received either one of two instructions: 1) they would be presented with a person via a ‘live’ video-feed, or 2) they would be presented with a pre-recorded video clip of a person. Prior to the presentation, a confederate walked into a separate room to suggest to participants that (s)he was being positioned behind a webcam. In fact, all participants were presented with a pre-recorded clip. During the presentation, we measured participants’ gaze behavior with an eye tracker, and after the presentation, participants were asked whether they believed that the confederate was ‘live’ or not, and, why they thought so. Participants varied greatly in their judgements about whether the confederate was ‘live’ or not. Analyses of gaze behavior revealed that a large subset of participants who received the live-instruction gazed less at the eyes of confederates compared with participants who received the pre-recorded-instruction. However, for both the live-instruction group and the pre-recorded instruction group, another subset of participants gazed predominantly at the eyes. The current findings may contribute to the development of experimental designs aimed to capture the interactive aspects of social cognition and visual attention.