Effect of Online Product Presentation on the Purchase Intention of Wearable Devices: The Role of Mental Imagery and Individualism–Collectivism

The main objective of this study was to investigate how and when online product presentation influences individual purchase intention of wearable devices in China. This study hypothesized that online product presentation would influence individual mental imagery, which, in turn, would impact purchas...

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Detalles Bibliográficos
Autores principales: Wu, Jinnan, Wang, Fang, Liu, Lin, Shin, Donghee
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7044408/
https://www.ncbi.nlm.nih.gov/pubmed/32153447
http://dx.doi.org/10.3389/fpsyg.2020.00056

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7044408/
https://www.ncbi.nlm.nih.gov/pubmed/32153447
http://dx.doi.org/10.3389/fpsyg.2020.00056

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