Inspecting Vulnerability to Depression From Social Media Affect

Affect describes a person’s feelings or emotions in reaction to stimuli, and affective expressions were found to be related to depression in social media. This study examined the longitudinal pattern of affect on a popular Chinese social media platform: Weibo. We collected 1,664 Chinese Weibo users’ self-reported CES-D scores via surveys and 3 years’ worth of Weibo posts preceding the surveys. First, we visualized participants’ social media affect and found evidence of cognitive vulnerability indicated by affect patterns: Users with high depression symptoms tended to use not only more negative affective words but also more positive affective words long before they developed early depression symptoms. Second, to identify the type of language that is directly predictive of depression symptoms, we observed ruminations from users who experienced specific life events close to the time of survey completion, and we found that: increased use of negative affective words on social media posts, together with the presence of specific stressful life events, increased a person’s risk of developing high depression symptoms; and meanwhile, though tending to focus on negative attributes, participants also incorporated problem-solving skills in their ruminations. These findings expand our understanding of social media affect and its relationship with individuals’ risks of developing depression symptoms.