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Evaluation of integrated marketing communication strategies used for the Fruits & Veggies Campaign in California and Virginia

In 2015, the Partnership for a Healthier America launched the branded Fruits & Veggies (FNV) Campaign to promote fruit and vegetable sales and intake to moms and teens in two California and Virginia pilot markets. The FNV Campaign used a novel, creative approach to promote fruits and vegetables...

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Detalles Bibliográficos
Autores principales:	Englund, Tessa R., Hedrick, Valisa E., Duffey, Kiyah J., Kraak, Vivica I.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	2020
Materias:	Regular Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7049653/ https://www.ncbi.nlm.nih.gov/pubmed/32140384 http://dx.doi.org/10.1016/j.pmedr.2020.101062

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