Reward Modulates Affective Priming Effect in Cognitive Conflict Processing: Electrophysiological Evidence

Previous research demonstrated that cognitive conflict could induce an affective priming effect, and the stage (detection/resolution) of conflict processing led to different directions (positive/negative) of the affective priming effect. We suggested that rewards play a critical role in the affective priming effect on conflict resolution. The present study used event-related potentials (ERPs), using the arrow flanker task as primes and choosing specific affective words as targets to investigate the affective priming effect induced by cognitive conflict during the resolution stage. Our question was whether rewards created a modulating effect. Participants were asked to judge the congruency of the prime stimuli and then evaluate the valence of the target words. For behavioral results, the conflict effect was significant, and the reward promoted the behavioral performance of participants. For ERP results, enhanced N2 amplitudes for incongruent primes indicated a significant conflict effect. More importantly, as expected, in the rewarded condition, the enhanced N400 amplitudes for positive targets following incongruent primes were found, indicating a positive priming effect. However, in the unrewarded condition, the reduced N400 amplitudes for positive targets following incongruent primes were found, indicating conflict resolution hindered the processing of positive stimuli. These findings suggested that cognitive conflict-induced the positive priming effect during the resolution stage and that rewards had a moderating effect on the positive priming effect.