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The Alcohol Marketing Landscape: Alcohol Industry Size, Structure, Strategies, and Public Health Responses

OBJECTIVE: The purpose of this study is to inform public health efforts to reduce alcohol-related harm by describing the alcohol marketing landscape. We review the size, structure, and strategies of both the U.S. national and global alcohol industries and their principal marketing activities and exp...

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Detalles Bibliográficos
Autores principales:	Jernigan, David, Ross, Craig S.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Rutgers University 2020
Materias:	Introduction and Overview
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7064002/ https://www.ncbi.nlm.nih.gov/pubmed/32079559 http://dx.doi.org/10.15288/jsads.2020.s19.13

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