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Understanding the Determinants for the Adoption of Mobile Market Research: An Empirical Study in the Spanish Market Research Industry

The aim of this study is to investigate the determinants for the intention to adopt mobile technology as a data collection methodology in market research projects. A conceptual framework was developed using the technology-organization-environment (TOE) model to identify technological factors (percei...

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Detalles Bibliográficos
Autores principales:	Pacheco-Bernal, Carmen, Jiménez-Zarco, Ana Isabel, Martínez-Argüelles, María-Jesús
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2020
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7067971/ https://www.ncbi.nlm.nih.gov/pubmed/32210874 http://dx.doi.org/10.3389/fpsyg.2020.00288

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