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Participatory Environmentally Friendly Message Design: Influence of Message Features and User Characteristics

Labels and declarations are one of the tools of environmental management aimed at improving human behavior with regard to the environment. The development process of environmental labels and declarations has been strongly recommended to include participatory consultation with users. Research studies...

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Detalles Bibliográficos
Autores principales: Ng, Annie W. Y., Chan, Alan H. S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7068371/
https://www.ncbi.nlm.nih.gov/pubmed/32093143
http://dx.doi.org/10.3390/ijerph17041353
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author Ng, Annie W. Y.
Chan, Alan H. S.
author_facet Ng, Annie W. Y.
Chan, Alan H. S.
author_sort Ng, Annie W. Y.
collection PubMed
description Labels and declarations are one of the tools of environmental management aimed at improving human behavior with regard to the environment. The development process of environmental labels and declarations has been strongly recommended to include participatory consultation with users. Research studies on participatory design of environmentally friendly messages, however, have never been seen. The purpose of this study was to examine participatory environmentally friendly message design with consideration for the effects of message characteristics and user factors. Forty Hong Kong Chinese people adopted a participatory draw-and-tell approach by drawing 26 environmentally friendly messages related to eco-products, energy conservation, and recycling and waste management, and then verbally described their design drawings. The results showed that environmentally friendly messages which were familiar, concrete, easy to visualize, and contained clear context were favored by users, and users with high object imagery preference benefited most from the participatory design through the draw-and-tell approach. This study fills the gap in the literature about participatory design in environmental labels and declarations which are used for promoting eco-friendly behavior in daily life. The findings should help facilitate the participatory development process of environmentally friendly messages for conveying pro-environmental actions.
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spelling pubmed-70683712020-03-19 Participatory Environmentally Friendly Message Design: Influence of Message Features and User Characteristics Ng, Annie W. Y. Chan, Alan H. S. Int J Environ Res Public Health Article Labels and declarations are one of the tools of environmental management aimed at improving human behavior with regard to the environment. The development process of environmental labels and declarations has been strongly recommended to include participatory consultation with users. Research studies on participatory design of environmentally friendly messages, however, have never been seen. The purpose of this study was to examine participatory environmentally friendly message design with consideration for the effects of message characteristics and user factors. Forty Hong Kong Chinese people adopted a participatory draw-and-tell approach by drawing 26 environmentally friendly messages related to eco-products, energy conservation, and recycling and waste management, and then verbally described their design drawings. The results showed that environmentally friendly messages which were familiar, concrete, easy to visualize, and contained clear context were favored by users, and users with high object imagery preference benefited most from the participatory design through the draw-and-tell approach. This study fills the gap in the literature about participatory design in environmental labels and declarations which are used for promoting eco-friendly behavior in daily life. The findings should help facilitate the participatory development process of environmentally friendly messages for conveying pro-environmental actions. MDPI 2020-02-20 2020-02 /pmc/articles/PMC7068371/ /pubmed/32093143 http://dx.doi.org/10.3390/ijerph17041353 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Ng, Annie W. Y.
Chan, Alan H. S.
Participatory Environmentally Friendly Message Design: Influence of Message Features and User Characteristics
title Participatory Environmentally Friendly Message Design: Influence of Message Features and User Characteristics
title_full Participatory Environmentally Friendly Message Design: Influence of Message Features and User Characteristics
title_fullStr Participatory Environmentally Friendly Message Design: Influence of Message Features and User Characteristics
title_full_unstemmed Participatory Environmentally Friendly Message Design: Influence of Message Features and User Characteristics
title_short Participatory Environmentally Friendly Message Design: Influence of Message Features and User Characteristics
title_sort participatory environmentally friendly message design: influence of message features and user characteristics
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7068371/
https://www.ncbi.nlm.nih.gov/pubmed/32093143
http://dx.doi.org/10.3390/ijerph17041353
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