Marketing and Pricing Strategies of Blockbuster Drugs in the South Korean Market: A 15-Year Retrospective Cohort Study for Choline Alfoscerate

INTRODUCTION: Understanding marketing strategies and price competition among manufacturers is essential to manage health care expenditures, particularly those related to blockbuster drugs. OBJECTIVES: To assess marketing and pricing strategies of blockbuster drugs in South Korea. METHODS: Baseline i...

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Detalles Bibliográficos
Autores principales: Park, Jeewon, Bae, SeungJin, Lee, Tae-Jin, Son, Kyung-Bok
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Pharmacology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7068844/
https://www.ncbi.nlm.nih.gov/pubmed/32210817
http://dx.doi.org/10.3389/fphar.2020.00232

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7068844/
https://www.ncbi.nlm.nih.gov/pubmed/32210817
http://dx.doi.org/10.3389/fphar.2020.00232

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