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A Mixed Method Approach for the Investigation of Consumer Responses to Sheepmeat and Beef

Coupling qualitative and quantitative consumer research methodologies enables the development of more holistic and comprehensive perspectives of consumer responses. In this study, consumer responses to beef and sheepmeat were investigated using a mixed method approach combining perceptual mapping (q...

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Detalles Bibliográficos
Autores principales:	Hastie, Melindee, Ashman, Hollis, Torrico, Damir, Ha, Minh, Warner, Robyn
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7074361/ https://www.ncbi.nlm.nih.gov/pubmed/31991694 http://dx.doi.org/10.3390/foods9020126

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