Cargando…

Impacts of menu information quality and nutrition information quality on technology acceptance characteristics and behaviors toward fast food restaurants' kiosk

BACKGROUND/OBJECTIVES: With the advances in technologies, self-service kiosks at foodservice operations are becoming a new way of service provision. This study examined the relationships among the menu information quality, nutrition information quality, technology acceptance characteristics, and cus...

Descripción completa

Detalles Bibliográficos
Autores principales: Han, Jihee, Moon, Hyeyoung, Oh, Yoonha, Chang, Ji Yun, Ham, Sunny
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Korean Nutrition Society and the Korean Society of Community Nutrition 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7075743/
https://www.ncbi.nlm.nih.gov/pubmed/32256992
http://dx.doi.org/10.4162/nrp.2020.14.2.167
_version_ 1783507074998599680
author Han, Jihee
Moon, Hyeyoung
Oh, Yoonha
Chang, Ji Yun
Ham, Sunny
author_facet Han, Jihee
Moon, Hyeyoung
Oh, Yoonha
Chang, Ji Yun
Ham, Sunny
author_sort Han, Jihee
collection PubMed
description BACKGROUND/OBJECTIVES: With the advances in technologies, self-service kiosks at foodservice operations are becoming a new way of service provision. This study examined the relationships among the menu information quality, nutrition information quality, technology acceptance characteristics, and customer behavioral intention toward the kiosks in fast food restaurants. SUBJECTS/METHODS: A survey with a self-administered method was distributed online and offline. The sample consisted of customers who had used the kiosks at fast food restaurants in the last six months prior to the survey. The study hypotheses were tested by applying structural equation modeling. RESULTS: Structural equation modeling revealed the positive impacts of menu information quality and nutrition information quality, technology acceptance characteristics, and behavioral intention toward kiosks at fast food restaurants. On the other hand, one hypothesis (Hypothesis 4) on the impact of nutrition information quality on the perceived usefulness was rejected. CONCLUSION: The study is the first to investigate nutrition and menu information at foodservice kiosks and relate them to technology acceptance. The study is very timely and adequate in the time of the 4(th) industrial revolution. The critical importance of the presentation of nutrition information and menu information at the kiosks at fast food restaurants was verified. The academic and industrial implications of the study findings were discussed.
format Online
Article
Text
id pubmed-7075743
institution National Center for Biotechnology Information
language English
publishDate 2020
publisher The Korean Nutrition Society and the Korean Society of Community Nutrition
record_format MEDLINE/PubMed
spelling pubmed-70757432020-04-01 Impacts of menu information quality and nutrition information quality on technology acceptance characteristics and behaviors toward fast food restaurants' kiosk Han, Jihee Moon, Hyeyoung Oh, Yoonha Chang, Ji Yun Ham, Sunny Nutr Res Pract Original Research BACKGROUND/OBJECTIVES: With the advances in technologies, self-service kiosks at foodservice operations are becoming a new way of service provision. This study examined the relationships among the menu information quality, nutrition information quality, technology acceptance characteristics, and customer behavioral intention toward the kiosks in fast food restaurants. SUBJECTS/METHODS: A survey with a self-administered method was distributed online and offline. The sample consisted of customers who had used the kiosks at fast food restaurants in the last six months prior to the survey. The study hypotheses were tested by applying structural equation modeling. RESULTS: Structural equation modeling revealed the positive impacts of menu information quality and nutrition information quality, technology acceptance characteristics, and behavioral intention toward kiosks at fast food restaurants. On the other hand, one hypothesis (Hypothesis 4) on the impact of nutrition information quality on the perceived usefulness was rejected. CONCLUSION: The study is the first to investigate nutrition and menu information at foodservice kiosks and relate them to technology acceptance. The study is very timely and adequate in the time of the 4(th) industrial revolution. The critical importance of the presentation of nutrition information and menu information at the kiosks at fast food restaurants was verified. The academic and industrial implications of the study findings were discussed. The Korean Nutrition Society and the Korean Society of Community Nutrition 2020-04 2020-03-13 /pmc/articles/PMC7075743/ /pubmed/32256992 http://dx.doi.org/10.4162/nrp.2020.14.2.167 Text en ©2020 The Korean Nutrition Society and the Korean Society of Community Nutrition http://creativecommons.org/licenses/by-nc/3.0/ This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Original Research
Han, Jihee
Moon, Hyeyoung
Oh, Yoonha
Chang, Ji Yun
Ham, Sunny
Impacts of menu information quality and nutrition information quality on technology acceptance characteristics and behaviors toward fast food restaurants' kiosk
title Impacts of menu information quality and nutrition information quality on technology acceptance characteristics and behaviors toward fast food restaurants' kiosk
title_full Impacts of menu information quality and nutrition information quality on technology acceptance characteristics and behaviors toward fast food restaurants' kiosk
title_fullStr Impacts of menu information quality and nutrition information quality on technology acceptance characteristics and behaviors toward fast food restaurants' kiosk
title_full_unstemmed Impacts of menu information quality and nutrition information quality on technology acceptance characteristics and behaviors toward fast food restaurants' kiosk
title_short Impacts of menu information quality and nutrition information quality on technology acceptance characteristics and behaviors toward fast food restaurants' kiosk
title_sort impacts of menu information quality and nutrition information quality on technology acceptance characteristics and behaviors toward fast food restaurants' kiosk
topic Original Research
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7075743/
https://www.ncbi.nlm.nih.gov/pubmed/32256992
http://dx.doi.org/10.4162/nrp.2020.14.2.167
work_keys_str_mv AT hanjihee impactsofmenuinformationqualityandnutritioninformationqualityontechnologyacceptancecharacteristicsandbehaviorstowardfastfoodrestaurantskiosk
AT moonhyeyoung impactsofmenuinformationqualityandnutritioninformationqualityontechnologyacceptancecharacteristicsandbehaviorstowardfastfoodrestaurantskiosk
AT ohyoonha impactsofmenuinformationqualityandnutritioninformationqualityontechnologyacceptancecharacteristicsandbehaviorstowardfastfoodrestaurantskiosk
AT changjiyun impactsofmenuinformationqualityandnutritioninformationqualityontechnologyacceptancecharacteristicsandbehaviorstowardfastfoodrestaurantskiosk
AT hamsunny impactsofmenuinformationqualityandnutritioninformationqualityontechnologyacceptancecharacteristicsandbehaviorstowardfastfoodrestaurantskiosk