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Brain activity forecasts video engagement in an internet attention market
The growth of the internet has spawned new “attention markets,” in which people devote increasing amounts of time to consuming online content, but the neurobehavioral mechanisms that drive engagement in these markets have yet to be elucidated. We used functional MRI (FMRI) to examine whether individ...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
National Academy of Sciences
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7104008/ https://www.ncbi.nlm.nih.gov/pubmed/32152105 http://dx.doi.org/10.1073/pnas.1905178117 |