Selling of Products: The Use of Single-Electrode Wireless EEG in Consumer Behavior

The results of three different groups of customers, each exposed to a different sales technique, were compared in order to evaluate which sales technique was more effective for achieving higher levels of sustained attention. The study used the Neurosky headband to measure brainwaves in millivolts. T...

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Detalles Bibliográficos
Autores principales: Muñoz, Yaromir, López-Gallego, Francisco, Arias-Salazar, Alejandro, Serna-Rodríguez, Maribel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Facultad de Psicología. Universidad de San Buenaventura, Medellín 2019
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7110167/
https://www.ncbi.nlm.nih.gov/pubmed/32612788
http://dx.doi.org/10.21500/20112084.4089

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7110167/
https://www.ncbi.nlm.nih.gov/pubmed/32612788
http://dx.doi.org/10.21500/20112084.4089

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