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Play or not to play—An analysis of the mechanism of the zero-commission Chinese outbound tours through a game theory approach
The purpose of this study is to demystify the mechanism of the so-called zero-commission tours that have become synonymous with the booming Chinese outbound tourism market in the past decade. Two models of game theory are applied to identify nine proposed key factors that constitute the “zero-tour”...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2009
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7115664/ https://www.ncbi.nlm.nih.gov/pubmed/32287729 http://dx.doi.org/10.1016/j.tourman.2008.08.006 |