Introduction

The developing countries in comparison to developed countries have shown a remarkable shift in higher growth rates since the late 1990s. The dawn of the new millennium has seen the emergence of new global groupings. Economic globalization is today’s reality. It in a way led to the proliferation of satellite and cable television, online networks and increasingly sophisticated digital technologies. The growing availability of communication networks has transformed the global media landscape. In the current economic, technological, media and information contexts, communication is increasingly becoming ‘glocal’ (Hemer and Tufte 2005). The spread of new global media has been among the most powerful forces for change in public health avenues in these countries.