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Mobile Phone Media and Its Public Opinion Management
This chapter mainly discusses the concept, characteristics and cases of the mobile media and mobile media public opinion as well as their management, and lays stress on studying the development and characteristics of WeChat, the major social media and mobile payment platform in China.
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7123255/ http://dx.doi.org/10.1007/978-981-13-0914-4_7 |