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Price Matters – Relevance of Strategic Pricing for Swiss Tourism in the Past, Present and Future
In his paper from 2003, Peter Keller postulates that a strategic pricing policy can pose an opportunity for Swiss tourism, strengthening the competitiveness and growth of the industry. This contribution from Peter Keller’s celebratory publication on the occasion of his 20th presidency of the Interna...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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2014
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7123928/ http://dx.doi.org/10.1007/978-3-658-06660-4_9 |