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Measuring the part worth of the mode of transport in a trip package: An extended Bradley–Terry model for paired-comparison conjoint data
This study measures the travelers' perceived change in utility by accepting one of the modes of transport air, rail, or bus as one component of a packaged city trip. The part-worth values for the trip product elements are expected to depend on a number of traveler characteristics. The predictor...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2007
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7124329/ https://www.ncbi.nlm.nih.gov/pubmed/32287522 http://dx.doi.org/10.1016/j.jbusres.2007.04.010 |