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Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator

Just like Internet shopping, TV shopping as an emerging powerful channel of distribution has shown substantial growth in sales and in the number of customers over the past decade. Compared to Internet shopping, the consumer behavior of TV shopping is nonetheless neglected. This paper sheds light on...

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Detalles Bibliográficos
Autores principales:	Chen, Ching-Fu, Tsai, Meng-Huan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier Ltd. 2008
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7127297/ https://www.ncbi.nlm.nih.gov/pubmed/32287726 http://dx.doi.org/10.1016/j.tourman.2008.02.019

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