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The Influence of Price Comparison Websites on Online Switching Behavior: A Consumer Empowerment Perspective

While online price comparison websites have burgeoned, there is scant understanding of how they influence online consumer behavior. This study addresses this gap in the literature by investigating the influence of price comparison websites on online switching behavior, and also suggests some additio...

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Detalles Bibliográficos
Autores principales:	Kwarteng, Michael Adu, Jibril, Abdul Bashiru, Botha, Elsamari, Osakwe, Christian Nedu
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7134266/ http://dx.doi.org/10.1007/978-3-030-44999-5_18

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