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Weight Analysis of the Factors Affecting eWOM Providing Behavior

Electronic word of mouth (eWOM) significantly affects the consumer decision-making process. A number of studies investigated why consumers provide eWOM communications. Existing literature has contradicting factors regarding factors affect eWOM providing behaviour. This study aims to evaluate factors...

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Detalles Bibliográficos
Autores principales:	Ismagilova, Elvira, Dwivedi, Yogesh K., Rana, Nripendra P., Sivarajah, Uthayasankar, Weerakkody, Vishanth
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7134272/ http://dx.doi.org/10.1007/978-3-030-44999-5_22

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