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Perception of spokespersons' performance and characteristics in crisis communication: Experience of the 2003 severe acute respiratory syndrome outbreak in Taiwan

BACKGROUND/PURPOSE: To explore perception of spokespersons' performance and characteristics in response to the 2003 severe acute respiratory syndrome (SARS) outbreak. METHODS: This study was conducted from March to July, 2005, using semi-structured in-depth interviews to collect data. All inter...

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Detalles Bibliográficos
Autores principales: Lyu, Shu-Yu, Chen, Ruey-Yu, Wang, Shih-fan Steve, Weng, Ya-Ling, Peng, Eugene Yu-Chang, Lee, Ming-Been
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Published by Elsevier (Singapore) Pte Ltd. 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7135798/
https://www.ncbi.nlm.nih.gov/pubmed/24120151
http://dx.doi.org/10.1016/j.jfma.2012.12.005
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author Lyu, Shu-Yu
Chen, Ruey-Yu
Wang, Shih-fan Steve
Weng, Ya-Ling
Peng, Eugene Yu-Chang
Lee, Ming-Been
author_facet Lyu, Shu-Yu
Chen, Ruey-Yu
Wang, Shih-fan Steve
Weng, Ya-Ling
Peng, Eugene Yu-Chang
Lee, Ming-Been
author_sort Lyu, Shu-Yu
collection PubMed
description BACKGROUND/PURPOSE: To explore perception of spokespersons' performance and characteristics in response to the 2003 severe acute respiratory syndrome (SARS) outbreak. METHODS: This study was conducted from March to July, 2005, using semi-structured in-depth interviews to collect data. All interviews were audio-recorded and transcribed verbatim. A qualitative content analysis was employed to analyze the transcribed data. Interviewees included media reporters, media supervisors, health and medical institution executives or spokespersons, and social observers. RESULTS: Altogether, 35 interviewees were recruited for in-depth interviews, and the duration of the interview ranged from 1 hour to 2 hours. Results revealed that the most important characteristics of health/medical institutions spokespersons are professional competence and good interaction with the media. In contrast, the most important behaviors they should avoid are concealing the truth and misreporting the truth. Three major flaws of spokespersons' performance were identified: they included poor understanding of media needs and landscape; blaming the media to cover up a mistake they made in an announcement; and lack of sufficient participation in decision-making or of authorization from the head of organization. CONCLUSION: Spokespersons of health and medical institutions play an important role in media relations during the crisis of a newly emerging infectious disease.
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spelling pubmed-71357982020-04-08 Perception of spokespersons' performance and characteristics in crisis communication: Experience of the 2003 severe acute respiratory syndrome outbreak in Taiwan Lyu, Shu-Yu Chen, Ruey-Yu Wang, Shih-fan Steve Weng, Ya-Ling Peng, Eugene Yu-Chang Lee, Ming-Been J Formos Med Assoc Article BACKGROUND/PURPOSE: To explore perception of spokespersons' performance and characteristics in response to the 2003 severe acute respiratory syndrome (SARS) outbreak. METHODS: This study was conducted from March to July, 2005, using semi-structured in-depth interviews to collect data. All interviews were audio-recorded and transcribed verbatim. A qualitative content analysis was employed to analyze the transcribed data. Interviewees included media reporters, media supervisors, health and medical institution executives or spokespersons, and social observers. RESULTS: Altogether, 35 interviewees were recruited for in-depth interviews, and the duration of the interview ranged from 1 hour to 2 hours. Results revealed that the most important characteristics of health/medical institutions spokespersons are professional competence and good interaction with the media. In contrast, the most important behaviors they should avoid are concealing the truth and misreporting the truth. Three major flaws of spokespersons' performance were identified: they included poor understanding of media needs and landscape; blaming the media to cover up a mistake they made in an announcement; and lack of sufficient participation in decision-making or of authorization from the head of organization. CONCLUSION: Spokespersons of health and medical institutions play an important role in media relations during the crisis of a newly emerging infectious disease. Published by Elsevier (Singapore) Pte Ltd. 2013-10 2013-01-17 /pmc/articles/PMC7135798/ /pubmed/24120151 http://dx.doi.org/10.1016/j.jfma.2012.12.005 Text en Copyright © 2013 Published by Elsevier (Singapore) Pte Ltd. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Lyu, Shu-Yu
Chen, Ruey-Yu
Wang, Shih-fan Steve
Weng, Ya-Ling
Peng, Eugene Yu-Chang
Lee, Ming-Been
Perception of spokespersons' performance and characteristics in crisis communication: Experience of the 2003 severe acute respiratory syndrome outbreak in Taiwan
title Perception of spokespersons' performance and characteristics in crisis communication: Experience of the 2003 severe acute respiratory syndrome outbreak in Taiwan
title_full Perception of spokespersons' performance and characteristics in crisis communication: Experience of the 2003 severe acute respiratory syndrome outbreak in Taiwan
title_fullStr Perception of spokespersons' performance and characteristics in crisis communication: Experience of the 2003 severe acute respiratory syndrome outbreak in Taiwan
title_full_unstemmed Perception of spokespersons' performance and characteristics in crisis communication: Experience of the 2003 severe acute respiratory syndrome outbreak in Taiwan
title_short Perception of spokespersons' performance and characteristics in crisis communication: Experience of the 2003 severe acute respiratory syndrome outbreak in Taiwan
title_sort perception of spokespersons' performance and characteristics in crisis communication: experience of the 2003 severe acute respiratory syndrome outbreak in taiwan
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7135798/
https://www.ncbi.nlm.nih.gov/pubmed/24120151
http://dx.doi.org/10.1016/j.jfma.2012.12.005
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