The Effect of Packaging Color and Health Claims on Product Attitude and Buying Intention

Packaging design is an important factor when consumers look out for healthy food. The study tested for effects of packaging color and health claims of a fictional fruit yoghurt package on attitude towards the product and subsequently, consumer’s buying intention, using a 2 × 2 between-subjects exper...

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Detalles Bibliográficos
Autores principales: Theben, Alexandra, Gerards, Melissa, Folkvord, Frans
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7142868/
https://www.ncbi.nlm.nih.gov/pubmed/32197334
http://dx.doi.org/10.3390/ijerph17061991

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7142868/
https://www.ncbi.nlm.nih.gov/pubmed/32197334
http://dx.doi.org/10.3390/ijerph17061991

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