Cargando…

The Effect of Packaging Color and Health Claims on Product Attitude and Buying Intention

Packaging design is an important factor when consumers look out for healthy food. The study tested for effects of packaging color and health claims of a fictional fruit yoghurt package on attitude towards the product and subsequently, consumer’s buying intention, using a 2 × 2 between-subjects exper...

Descripción completa

Detalles Bibliográficos
Autores principales:	Theben, Alexandra, Gerards, Melissa, Folkvord, Frans
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7142868/ https://www.ncbi.nlm.nih.gov/pubmed/32197334 http://dx.doi.org/10.3390/ijerph17061991

Ejemplares similares

The Effect of a Serious Health Game on Children’s Eating Behavior: Cluster-Randomized Controlled Trial
por: Folkvord, Frans, et al.
Publicado: (2021)

To Buy or Not to Buy? Consumer Attitudes and Purchase Intentions for Suboptimal Food
por: Wong, Song-Lin, et al.
Publicado: (2018)

A Systematic Review of Patient Engagement Experiences in Brain Disorders
por: Bertorello, Deborah, et al.
Publicado: (2022)

The Impact of Responsible Food Packaging Perceptions on Naturalness and Healthiness Inferences, and Consumer Buying Intentions
por: d’Astous, Alain, et al.
Publicado: (2021)

Effect of Source Type and Protective Message on the Critical Evaluation of News Messages on Facebook: Randomized Controlled Trial in the Netherlands
por: Folkvord, Frans, et al.
Publicado: (2022)

Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions
por: Folkvord, Frans, et al.
Publicado: (2020)

Impact of consumer global–local identity on attitude towards and intention to buy local foods
por: Zhang, Ting, et al.
Publicado: (2022)

Dairy Products with Certification Marks: The Role of Territoriality and Safety Perception on Intention to Buy
por: Russo, Vincenzo, et al.
Publicado: (2021)

To Buy or Not to Buy? A Research on the Relationship Between Traceable Food Extrinsic Cues and Consumers’ Purchase Intention
por: Ge, Li
Publicado: (2022)

The impact of buying intention of global fashion on local substitute: The role of product design and price
por: Zuliarni, Sri, et al.
Publicado: (2023)

Who Buys Products with Nutrition and Health Claims? A Purchase Simulation with Eye Tracking on the Influence of Consumers’ Nutrition Knowledge and Health Motivation
por: Steinhauser, Johann, et al.
Publicado: (2019)

Feelings of guilt and pride: Consumer intention to buy LED lights
por: Moghavvemi, Sedigheh, et al.
Publicado: (2020)

The Impact of the Content of the Label on the Buying Intention of a Wine Consumer
por: Escandon-Barbosa, Diana, et al.
Publicado: (2019)

Employees buying organic food intention: An extension of the theory of planned behavior
por: Jiang, MengMeng, et al.
Publicado: (2022)

Can Health Perceptions, Credibility, and Physical Appearance of Low-Fat Foods Stimulate Buying Intentions?
por: Küster-Boluda, Inés, et al.
Publicado: (2020)

Prevention of non-communicable disease: best buys, wasted buys, and contestable buys
por: Isaranuwatchai, Wanrudee, et al.
Publicado: (2020)

Bi-dimensional values and attitudes toward online fast food-buying intention during the COVID-19 pandemic: An application of VAB model
por: Yan, Chen, et al.
Publicado: (2022)

Consumer Intention towards Buying Edible Beef Offal and the Relevance of Food Neophobia
por: Sabbagh, Maria, et al.
Publicado: (2023)

Influence of Mothers’ Nutrition Knowledge and Attitudes on Their Purchase Intention for Infant Cereal with No Added Sugar Claim
por: Chien, Tzu-Yun, et al.
Publicado: (2018)

Qualified Health Claim Language affects Purchase Intentions for Green Tea Products in the United States
por: Berhaupt-Glickstein, Amanda, et al.
Publicado: (2019)

Modelling behavioural intention to buy apartments in Bangladesh: An extended theory of planned behaviour (TPB)
por: Islam, Muhammad Ariful, et al.
Publicado: (2022)

Accessing the Influence of Consumer Participation on Purchase Intention Toward Community Group Buying Platform
por: Hongsuchon, Tanaporn, et al.
Publicado: (2022)

Sustainable Consumption: Will They Buy It Again? Factors Influencing the Intention to Repurchase Organic Food Grain
por: Thanki, Heena, et al.
Publicado: (2022)

The Impact of Nutrition Labelling on Customer Buying Intention and Behaviours in Fast Food Operations: Some Implications for Public Health
por: Sobaih, Abu Elnasr E., et al.
Publicado: (2022)

Conflicting Messages on Food and Beverage Packages: Front-of-Package Nutritional Labeling, Health and Nutrition Claims in Brazil
por: Duran, Ana Clara, et al.
Publicado: (2019)

The effect of cigarette modified risk claims and brand on perceived risk, product appeal, and use intentions
por: O’Brien, Erin Keely, et al.
Publicado: (2022)

Buying Knowledge
por: Sammons, Peter
Publicado: (2018)

A Best–Worst Measure of Attitudes toward Buying Seabream and Seabass Products: An Application to the Island of Gran Canaria
por: Cantillo, Javier, et al.
Publicado: (2021)

Should I buy or not? Revisiting the concept and measurement of panic buying
por: Cham, Tat-Huei, et al.
Publicado: (2022)

The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese
por: De Canio, F., et al.
Publicado: (2021)

Borderline Pathological Celebrity Worship and Impulsive Buying Intent: Mediating and Moderating Roles of Empathy and Gender
por: Chen, Outong, et al.
Publicado: (2022)

Influencing factors of consumers’ buying intention of solar energy: a structural equation modeling approach
por: Asif, Mirza Huzaifa, et al.
Publicado: (2022)

Taste and Health Information on Fast Food Menus to Encourage Young Adults to Choose Healthy Food Products: An Experimental Study
por: Folkvord, Frans, et al.
Publicado: (2020)

Negative Claim of Intentional Medical Error Existence
por: TOTIC, Ibrahim, et al.
Publicado: (2021)

Money Attitude, Self-esteem, and Compulsive Buying in a Population of Medical Students
por: Lejoyeux, Michel, et al.
Publicado: (2011)

Systematically testing the effects of promotion techniques on children’s fruit and vegetables intake on the long term: a protocol study of a multicenter randomized controlled trial
por: Folkvord, Frans
Publicado: (2019)

To buy or not to buy—evaluating commercial AI solutions in radiology (the ECLAIR guidelines)
por: Omoumi, Patrick, et al.
Publicado: (2021)

Role of Social Commerce Constructs and Social Presence as Moderator on Consumers' Buying Intentions During COVID-19
por: Rashid, Rao Muhammad, et al.
Publicado: (2022)

What Intentions and Interesting Information Can Attract Consumers to Scan QR Code While Buying Eggs?
por: Yang, Shang-Ho, et al.
Publicado: (2022)

'99 buying guide.
Publicado: (1998)

Cannot write session to /tmp/vufind_sessions/sess_5ufup98p7pj8lf88v17umghepf