Cargando…

Consumers’ Perceptions of the Australian Health Star Rating Labelling Scheme

The objective of this study was to explore consumers’ use and perception of the Australian Health Star Rating (HSR). A purposive sample of fifteen Australian grocery shoppers was recruited into four focus groups using a supermarket intercept strategy. Focus group discussions were recorded, transcrib...

Descripción completa

Detalles Bibliográficos
Autores principales: Pelly, Fiona E., Swanepoel, Libby, Rinella, Joseph, Cooper, Sheri
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7146475/
https://www.ncbi.nlm.nih.gov/pubmed/32155877
http://dx.doi.org/10.3390/nu12030704
_version_ 1783520211522027520
author Pelly, Fiona E.
Swanepoel, Libby
Rinella, Joseph
Cooper, Sheri
author_facet Pelly, Fiona E.
Swanepoel, Libby
Rinella, Joseph
Cooper, Sheri
author_sort Pelly, Fiona E.
collection PubMed
description The objective of this study was to explore consumers’ use and perception of the Australian Health Star Rating (HSR). A purposive sample of fifteen Australian grocery shoppers was recruited into four focus groups using a supermarket intercept strategy. Focus group discussions were recorded, transcribed and analysed using an iterative approach to thematic analysis. Three key themes emerged from analysis. The HSR was seen as simple, uncluttered, easy to understand and useful for quick comparison across products. The nutrition information was viewed positively; however, there was little confidence in the HSR due to a perceived lack of transparency in the criteria used to determine the number of stars. Highly processed foods were generally seen as having inflated ratings and participants expressed concern that this would increase consumption of these products. Finally, there was a belief that the HSR had a lack of negative imagery limiting the dissuasive impact on consumers when presented with low-rated foods. Consumers saw benefits in the HSR but were sceptical about how the ratings were derived. Transparency about the development and education on the application may assist with consumers’ perception of the HSR.
format Online
Article
Text
id pubmed-7146475
institution National Center for Biotechnology Information
language English
publishDate 2020
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-71464752020-04-20 Consumers’ Perceptions of the Australian Health Star Rating Labelling Scheme Pelly, Fiona E. Swanepoel, Libby Rinella, Joseph Cooper, Sheri Nutrients Article The objective of this study was to explore consumers’ use and perception of the Australian Health Star Rating (HSR). A purposive sample of fifteen Australian grocery shoppers was recruited into four focus groups using a supermarket intercept strategy. Focus group discussions were recorded, transcribed and analysed using an iterative approach to thematic analysis. Three key themes emerged from analysis. The HSR was seen as simple, uncluttered, easy to understand and useful for quick comparison across products. The nutrition information was viewed positively; however, there was little confidence in the HSR due to a perceived lack of transparency in the criteria used to determine the number of stars. Highly processed foods were generally seen as having inflated ratings and participants expressed concern that this would increase consumption of these products. Finally, there was a belief that the HSR had a lack of negative imagery limiting the dissuasive impact on consumers when presented with low-rated foods. Consumers saw benefits in the HSR but were sceptical about how the ratings were derived. Transparency about the development and education on the application may assist with consumers’ perception of the HSR. MDPI 2020-03-06 /pmc/articles/PMC7146475/ /pubmed/32155877 http://dx.doi.org/10.3390/nu12030704 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Pelly, Fiona E.
Swanepoel, Libby
Rinella, Joseph
Cooper, Sheri
Consumers’ Perceptions of the Australian Health Star Rating Labelling Scheme
title Consumers’ Perceptions of the Australian Health Star Rating Labelling Scheme
title_full Consumers’ Perceptions of the Australian Health Star Rating Labelling Scheme
title_fullStr Consumers’ Perceptions of the Australian Health Star Rating Labelling Scheme
title_full_unstemmed Consumers’ Perceptions of the Australian Health Star Rating Labelling Scheme
title_short Consumers’ Perceptions of the Australian Health Star Rating Labelling Scheme
title_sort consumers’ perceptions of the australian health star rating labelling scheme
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7146475/
https://www.ncbi.nlm.nih.gov/pubmed/32155877
http://dx.doi.org/10.3390/nu12030704
work_keys_str_mv AT pellyfionae consumersperceptionsoftheaustralianhealthstarratinglabellingscheme
AT swanepoellibby consumersperceptionsoftheaustralianhealthstarratinglabellingscheme
AT rinellajoseph consumersperceptionsoftheaustralianhealthstarratinglabellingscheme
AT coopersheri consumersperceptionsoftheaustralianhealthstarratinglabellingscheme