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The effects of communicating uncertainty on public trust in facts and numbers
Uncertainty is inherent to our knowledge about the state of the world yet often not communicated alongside scientific facts and numbers. In the “posttruth” era where facts are increasingly contested, a common assumption is that communicating uncertainty will reduce public trust. However, a lack of s...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
National Academy of Sciences
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7149229/ https://www.ncbi.nlm.nih.gov/pubmed/32205438 http://dx.doi.org/10.1073/pnas.1913678117 |
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author | van der Bles, Anne Marthe van der Linden, Sander Freeman, Alexandra L. J. Spiegelhalter, David J. |
author_facet | van der Bles, Anne Marthe van der Linden, Sander Freeman, Alexandra L. J. Spiegelhalter, David J. |
author_sort | van der Bles, Anne Marthe |
collection | PubMed |
description | Uncertainty is inherent to our knowledge about the state of the world yet often not communicated alongside scientific facts and numbers. In the “posttruth” era where facts are increasingly contested, a common assumption is that communicating uncertainty will reduce public trust. However, a lack of systematic research makes it difficult to evaluate such claims. We conducted five experiments—including one preregistered replication with a national sample and one field experiment on the BBC News website (total n = 5,780)—to examine whether communicating epistemic uncertainty about facts across different topics (e.g., global warming, immigration), formats (verbal vs. numeric), and magnitudes (high vs. low) influences public trust. Results show that whereas people do perceive greater uncertainty when it is communicated, we observed only a small decrease in trust in numbers and trustworthiness of the source, and mostly for verbal uncertainty communication. These results could help reassure all communicators of facts and science that they can be more open and transparent about the limits of human knowledge. |
format | Online Article Text |
id | pubmed-7149229 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | National Academy of Sciences |
record_format | MEDLINE/PubMed |
spelling | pubmed-71492292020-04-15 The effects of communicating uncertainty on public trust in facts and numbers van der Bles, Anne Marthe van der Linden, Sander Freeman, Alexandra L. J. Spiegelhalter, David J. Proc Natl Acad Sci U S A Social Sciences Uncertainty is inherent to our knowledge about the state of the world yet often not communicated alongside scientific facts and numbers. In the “posttruth” era where facts are increasingly contested, a common assumption is that communicating uncertainty will reduce public trust. However, a lack of systematic research makes it difficult to evaluate such claims. We conducted five experiments—including one preregistered replication with a national sample and one field experiment on the BBC News website (total n = 5,780)—to examine whether communicating epistemic uncertainty about facts across different topics (e.g., global warming, immigration), formats (verbal vs. numeric), and magnitudes (high vs. low) influences public trust. Results show that whereas people do perceive greater uncertainty when it is communicated, we observed only a small decrease in trust in numbers and trustworthiness of the source, and mostly for verbal uncertainty communication. These results could help reassure all communicators of facts and science that they can be more open and transparent about the limits of human knowledge. National Academy of Sciences 2020-04-07 2020-03-23 /pmc/articles/PMC7149229/ /pubmed/32205438 http://dx.doi.org/10.1073/pnas.1913678117 Text en Copyright © 2020 the Author(s). Published by PNAS. http://creativecommons.org/licenses/by/4.0/ https://creativecommons.org/licenses/by/4.0/This open access article is distributed under Creative Commons Attribution License 4.0 (CC BY) (http://creativecommons.org/licenses/by/4.0/) . |
spellingShingle | Social Sciences van der Bles, Anne Marthe van der Linden, Sander Freeman, Alexandra L. J. Spiegelhalter, David J. The effects of communicating uncertainty on public trust in facts and numbers |
title | The effects of communicating uncertainty on public trust in facts and numbers |
title_full | The effects of communicating uncertainty on public trust in facts and numbers |
title_fullStr | The effects of communicating uncertainty on public trust in facts and numbers |
title_full_unstemmed | The effects of communicating uncertainty on public trust in facts and numbers |
title_short | The effects of communicating uncertainty on public trust in facts and numbers |
title_sort | effects of communicating uncertainty on public trust in facts and numbers |
topic | Social Sciences |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7149229/ https://www.ncbi.nlm.nih.gov/pubmed/32205438 http://dx.doi.org/10.1073/pnas.1913678117 |
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