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The effects of communicating uncertainty on public trust in facts and numbers

Uncertainty is inherent to our knowledge about the state of the world yet often not communicated alongside scientific facts and numbers. In the “posttruth” era where facts are increasingly contested, a common assumption is that communicating uncertainty will reduce public trust. However, a lack of s...

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Autores principales: van der Bles, Anne Marthe, van der Linden, Sander, Freeman, Alexandra L. J., Spiegelhalter, David J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: National Academy of Sciences 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7149229/
https://www.ncbi.nlm.nih.gov/pubmed/32205438
http://dx.doi.org/10.1073/pnas.1913678117
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author van der Bles, Anne Marthe
van der Linden, Sander
Freeman, Alexandra L. J.
Spiegelhalter, David J.
author_facet van der Bles, Anne Marthe
van der Linden, Sander
Freeman, Alexandra L. J.
Spiegelhalter, David J.
author_sort van der Bles, Anne Marthe
collection PubMed
description Uncertainty is inherent to our knowledge about the state of the world yet often not communicated alongside scientific facts and numbers. In the “posttruth” era where facts are increasingly contested, a common assumption is that communicating uncertainty will reduce public trust. However, a lack of systematic research makes it difficult to evaluate such claims. We conducted five experiments—including one preregistered replication with a national sample and one field experiment on the BBC News website (total n = 5,780)—to examine whether communicating epistemic uncertainty about facts across different topics (e.g., global warming, immigration), formats (verbal vs. numeric), and magnitudes (high vs. low) influences public trust. Results show that whereas people do perceive greater uncertainty when it is communicated, we observed only a small decrease in trust in numbers and trustworthiness of the source, and mostly for verbal uncertainty communication. These results could help reassure all communicators of facts and science that they can be more open and transparent about the limits of human knowledge.
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spelling pubmed-71492292020-04-15 The effects of communicating uncertainty on public trust in facts and numbers van der Bles, Anne Marthe van der Linden, Sander Freeman, Alexandra L. J. Spiegelhalter, David J. Proc Natl Acad Sci U S A Social Sciences Uncertainty is inherent to our knowledge about the state of the world yet often not communicated alongside scientific facts and numbers. In the “posttruth” era where facts are increasingly contested, a common assumption is that communicating uncertainty will reduce public trust. However, a lack of systematic research makes it difficult to evaluate such claims. We conducted five experiments—including one preregistered replication with a national sample and one field experiment on the BBC News website (total n = 5,780)—to examine whether communicating epistemic uncertainty about facts across different topics (e.g., global warming, immigration), formats (verbal vs. numeric), and magnitudes (high vs. low) influences public trust. Results show that whereas people do perceive greater uncertainty when it is communicated, we observed only a small decrease in trust in numbers and trustworthiness of the source, and mostly for verbal uncertainty communication. These results could help reassure all communicators of facts and science that they can be more open and transparent about the limits of human knowledge. National Academy of Sciences 2020-04-07 2020-03-23 /pmc/articles/PMC7149229/ /pubmed/32205438 http://dx.doi.org/10.1073/pnas.1913678117 Text en Copyright © 2020 the Author(s). Published by PNAS. http://creativecommons.org/licenses/by/4.0/ https://creativecommons.org/licenses/by/4.0/This open access article is distributed under Creative Commons Attribution License 4.0 (CC BY) (http://creativecommons.org/licenses/by/4.0/) .
spellingShingle Social Sciences
van der Bles, Anne Marthe
van der Linden, Sander
Freeman, Alexandra L. J.
Spiegelhalter, David J.
The effects of communicating uncertainty on public trust in facts and numbers
title The effects of communicating uncertainty on public trust in facts and numbers
title_full The effects of communicating uncertainty on public trust in facts and numbers
title_fullStr The effects of communicating uncertainty on public trust in facts and numbers
title_full_unstemmed The effects of communicating uncertainty on public trust in facts and numbers
title_short The effects of communicating uncertainty on public trust in facts and numbers
title_sort effects of communicating uncertainty on public trust in facts and numbers
topic Social Sciences
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7149229/
https://www.ncbi.nlm.nih.gov/pubmed/32205438
http://dx.doi.org/10.1073/pnas.1913678117
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