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Prevalence and Perceived Effectiveness of Pharmaceutical Digital Marketing among Community Pharmacies in Saudi Arabia: A Cross-Sectional Questionnaire-Based Survey

This research analyzes the direct-to-consumer digital marketing technologies in terms of prevalence and effectiveness. A cross-sectional study design was carried out using the non-repeated random sampling technique. Standardized questionnaires were administered by means of face-to-face interviews or...

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Detalles Bibliográficos
Autores principales:	Ben Said, Younes, Bragazzi, Nicola Luigi, Pyatigorskaya, Natalia Valeryevna
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7151668/ https://www.ncbi.nlm.nih.gov/pubmed/31952301 http://dx.doi.org/10.3390/pharmacy8010009

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