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Establishing Singapore as the Events and Entertainment Capital of Asia: Strategic Brand Diversification
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
2009
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7151847/ http://dx.doi.org/10.1016/B978-0-08-045100-8.00004-1 |
| _version_ | 1783521343579357184 |
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| author | Foley, M. McPherson, G. McGillivray, D. |
| author_facet | Foley, M. McPherson, G. McGillivray, D. |
| author_sort | Foley, M. |
| collection | PubMed |
| description | |
| format | Online Article Text |
| id | pubmed-7151847 |
| institution | National Center for Biotechnology Information |
| language | English |
| publishDate | 2009 |
| record_format | MEDLINE/PubMed |
| spelling | pubmed-71518472020-04-13 Establishing Singapore as the Events and Entertainment Capital of Asia: Strategic Brand Diversification Foley, M. McPherson, G. McGillivray, D. International Perspectives of Festivals and Events Article 2009 2009-11-16 /pmc/articles/PMC7151847/ http://dx.doi.org/10.1016/B978-0-08-045100-8.00004-1 Text en Copyright © 2009 Elsevier Ltd. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active. |
| spellingShingle | Article Foley, M. McPherson, G. McGillivray, D. Establishing Singapore as the Events and Entertainment Capital of Asia: Strategic Brand Diversification |
| title | Establishing Singapore as the Events and Entertainment Capital of Asia: Strategic Brand Diversification |
| title_full | Establishing Singapore as the Events and Entertainment Capital of Asia: Strategic Brand Diversification |
| title_fullStr | Establishing Singapore as the Events and Entertainment Capital of Asia: Strategic Brand Diversification |
| title_full_unstemmed | Establishing Singapore as the Events and Entertainment Capital of Asia: Strategic Brand Diversification |
| title_short | Establishing Singapore as the Events and Entertainment Capital of Asia: Strategic Brand Diversification |
| title_sort | establishing singapore as the events and entertainment capital of asia: strategic brand diversification |
| topic | Article |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7151847/ http://dx.doi.org/10.1016/B978-0-08-045100-8.00004-1 |
| work_keys_str_mv | AT foleym establishingsingaporeastheeventsandentertainmentcapitalofasiastrategicbranddiversification AT mcphersong establishingsingaporeastheeventsandentertainmentcapitalofasiastrategicbranddiversification AT mcgillivrayd establishingsingaporeastheeventsandentertainmentcapitalofasiastrategicbranddiversification |