Conceptual Closure Elicited by Event Boundary Transitions Affects Commercial Communication Effectiveness

While our experience of the world may appear continuous, recent evidence suggests that our experience is automatically segmented and encoded into long-term memory as a set of discrete events. Event segmentation is an important process in long-term memory encoding with evidence pointing to experience...

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Detalles Bibliográficos
Autores principales: Silberstein, Richard, Seixas, Shaun, Nield, Geoffrey
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7154146/
https://www.ncbi.nlm.nih.gov/pubmed/32317918
http://dx.doi.org/10.3389/fnins.2020.00292

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7154146/
https://www.ncbi.nlm.nih.gov/pubmed/32317918
http://dx.doi.org/10.3389/fnins.2020.00292

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