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Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment
In our experiment, we tested how exposure to a mock televised news segment, with a systematically manipulated emotional valence of voiceover, images and TV tickers (in the updating format) impacts viewers’ perception. Subjects (N = 603) watched specially prepared professional video material which po...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7159199/ https://www.ncbi.nlm.nih.gov/pubmed/32294122 http://dx.doi.org/10.1371/journal.pone.0231313 |
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author | Maj, Konrad Lewandowsky, Stephan |
author_facet | Maj, Konrad Lewandowsky, Stephan |
author_sort | Maj, Konrad |
collection | PubMed |
description | In our experiment, we tested how exposure to a mock televised news segment, with a systematically manipulated emotional valence of voiceover, images and TV tickers (in the updating format) impacts viewers’ perception. Subjects (N = 603) watched specially prepared professional video material which portrayed the story of a candidate for local mayor. Following exposure to the video, subjects assessed the politician in terms of competence, sociability, and morality. Results showed that positive images improved the assessment of the politician, whereas negative images lowered it. In addition, unexpectedly, positive tickers led to a negative assessment, and negative ones led to more beneficial assessments. However, in a situation of inconsistency between the voiceover and information provided on visual add-ons, additional elements are apparently ignored, especially when they are negative and the narrative is positive. We then discuss the implications of these findings. |
format | Online Article Text |
id | pubmed-7159199 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-71591992020-04-22 Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment Maj, Konrad Lewandowsky, Stephan PLoS One Research Article In our experiment, we tested how exposure to a mock televised news segment, with a systematically manipulated emotional valence of voiceover, images and TV tickers (in the updating format) impacts viewers’ perception. Subjects (N = 603) watched specially prepared professional video material which portrayed the story of a candidate for local mayor. Following exposure to the video, subjects assessed the politician in terms of competence, sociability, and morality. Results showed that positive images improved the assessment of the politician, whereas negative images lowered it. In addition, unexpectedly, positive tickers led to a negative assessment, and negative ones led to more beneficial assessments. However, in a situation of inconsistency between the voiceover and information provided on visual add-ons, additional elements are apparently ignored, especially when they are negative and the narrative is positive. We then discuss the implications of these findings. Public Library of Science 2020-04-15 /pmc/articles/PMC7159199/ /pubmed/32294122 http://dx.doi.org/10.1371/journal.pone.0231313 Text en © 2020 Maj, Lewandowsky http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Maj, Konrad Lewandowsky, Stephan Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment |
title | Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment |
title_full | Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment |
title_fullStr | Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment |
title_full_unstemmed | Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment |
title_short | Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment |
title_sort | is bad news on tv tickers good news? the effects of voiceover and visual elements in video on viewers’ assessment |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7159199/ https://www.ncbi.nlm.nih.gov/pubmed/32294122 http://dx.doi.org/10.1371/journal.pone.0231313 |
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