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Customized ViNeRS Method for Video Neuro-Advertising of Green Housing

The implementation of advertising for green housing usually involves consideration of individual differences among potential buyers, their desires for residential unit features as well as location impacts on a selected property. Much more rarely, there is consideration of the arousal and valence, af...

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Detalles Bibliográficos
Autores principales: Kaklauskas, Arturas, Zavadskas, Edmundas Kazimieras, Schuller, Bjoern, Lepkova, Natalija, Dzemyda, Gintautas, Sliogeriene, Jurate, Kurasova, Olga
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7177231/
https://www.ncbi.nlm.nih.gov/pubmed/32230704
http://dx.doi.org/10.3390/ijerph17072244