Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology

Many mass media campaigns aimed at changing young people’s health behavior air on digital platforms rather than on broadcast media (e.g., television), given the intended audience’s preference for web-based communication. While research suggests self-reported ad recall correlates with exposure to tel...

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Detalles Bibliográficos
Autores principales: Romberg, Alexa R., Bennett, Morgane, Tulsiani, Shreya, Simard, Bethany, Kreslake, Jennifer M., Favatas, Dionisios, Vallone, Donna M., Hair, Elizabeth C.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7177256/
https://www.ncbi.nlm.nih.gov/pubmed/32218265
http://dx.doi.org/10.3390/ijerph17072185

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