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Food Markets: A Motivation-Based Segmentation of Tourists

Food markets are becoming popular as new spaces for recreation, and this research aims to discover the motivations driving the tourists that visit these markets. Factorial analysis, cluster analysis and Student’s t-test were applied on 456 surveys from two food markets in Córdoba (Spain). Three moti...

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Detalles Bibliográficos
Autores principales: Castillo-Canalejo, Ana Mᵃ, Sánchez-Cañizares, Sandra Mᵃ, Santos-Roldán, Luna, Muñoz-Fernández, Guzmán Antonio
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7178125/
https://www.ncbi.nlm.nih.gov/pubmed/32235438
http://dx.doi.org/10.3390/ijerph17072312
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author Castillo-Canalejo, Ana Mᵃ
Sánchez-Cañizares, Sandra Mᵃ
Santos-Roldán, Luna
Muñoz-Fernández, Guzmán Antonio
author_facet Castillo-Canalejo, Ana Mᵃ
Sánchez-Cañizares, Sandra Mᵃ
Santos-Roldán, Luna
Muñoz-Fernández, Guzmán Antonio
author_sort Castillo-Canalejo, Ana Mᵃ
collection PubMed
description Food markets are becoming popular as new spaces for recreation, and this research aims to discover the motivations driving the tourists that visit these markets. Factorial analysis, cluster analysis and Student’s t-test were applied on 456 surveys from two food markets in Córdoba (Spain). Three motivational factors were obtained: Gastronomic experience and novelty; hedonism and leisure; and the relationship of the experience with work. Segmenting and analyzing the profile of the tourist may help economic agents develop new strategies for the tourism management of a destination and more accurate marketing and branding strategies that target specific customers with a niche message. The study could help develop products that align with tourists’ motives to increase satisfaction and loyalty.
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spelling pubmed-71781252020-04-28 Food Markets: A Motivation-Based Segmentation of Tourists Castillo-Canalejo, Ana Mᵃ Sánchez-Cañizares, Sandra Mᵃ Santos-Roldán, Luna Muñoz-Fernández, Guzmán Antonio Int J Environ Res Public Health Article Food markets are becoming popular as new spaces for recreation, and this research aims to discover the motivations driving the tourists that visit these markets. Factorial analysis, cluster analysis and Student’s t-test were applied on 456 surveys from two food markets in Córdoba (Spain). Three motivational factors were obtained: Gastronomic experience and novelty; hedonism and leisure; and the relationship of the experience with work. Segmenting and analyzing the profile of the tourist may help economic agents develop new strategies for the tourism management of a destination and more accurate marketing and branding strategies that target specific customers with a niche message. The study could help develop products that align with tourists’ motives to increase satisfaction and loyalty. MDPI 2020-03-30 2020-04 /pmc/articles/PMC7178125/ /pubmed/32235438 http://dx.doi.org/10.3390/ijerph17072312 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Castillo-Canalejo, Ana Mᵃ
Sánchez-Cañizares, Sandra Mᵃ
Santos-Roldán, Luna
Muñoz-Fernández, Guzmán Antonio
Food Markets: A Motivation-Based Segmentation of Tourists
title Food Markets: A Motivation-Based Segmentation of Tourists
title_full Food Markets: A Motivation-Based Segmentation of Tourists
title_fullStr Food Markets: A Motivation-Based Segmentation of Tourists
title_full_unstemmed Food Markets: A Motivation-Based Segmentation of Tourists
title_short Food Markets: A Motivation-Based Segmentation of Tourists
title_sort food markets: a motivation-based segmentation of tourists
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7178125/
https://www.ncbi.nlm.nih.gov/pubmed/32235438
http://dx.doi.org/10.3390/ijerph17072312
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