Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing

This special issue of Industrial Marketing Management (IMM) features four articles that cover topics related to immigrant entrepreneurs, ethnicity, and culture in industrial marketing. This introductory paper summarizes the contributions of these articles and points out future research directions.

Detalles Bibliográficos
Autores principales: Yang, Zhiyong, Jamal, Ahmad, Zhou, Lianxi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2020
Materias:
Editorial
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7188636/
http://dx.doi.org/10.1016/j.indmarman.2020.04.021
Descripción
Sumario:This special issue of Industrial Marketing Management (IMM) features four articles that cover topics related to immigrant entrepreneurs, ethnicity, and culture in industrial marketing. This introductory paper summarizes the contributions of these articles and points out future research directions.

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