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Customer–Company Identification as the Enabler of Customer Voice Behavior: How Does It Happen?
In this study, we define customer voice behavior as a consumer’s extra-role communicative behavior of offering suggestions or opinions to enterprises. We classified customer voice behavior into two dimensions: promotive and prohibitive voices. Furthermore, we explored the relationship between custom...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7189116/ https://www.ncbi.nlm.nih.gov/pubmed/32390920 http://dx.doi.org/10.3389/fpsyg.2020.00777 |