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The Buffering Effect of Health Care Provider Video Biographies When Viewed in Combination With Negative Reviews: “You Can’t Fake Nice”

BACKGROUND: Patients seek information from numerous sources before choosing a primary care provider; two of the most popular sources are providers’ own online biographies and patient rating websites. However, prior research has generally only examined how these sources influence patients’ decisions...

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Detalles Bibliográficos
Autores principales: Perrault, Evan K, Hildenbrand, Grace M
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7189248/
https://www.ncbi.nlm.nih.gov/pubmed/32286234
http://dx.doi.org/10.2196/16635

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