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Exploring the Factors Influencing Consumers to Voluntarily Reward Free Health Service Contributors in Online Health Communities: Empirical Study

BACKGROUND: Rewarding health knowledge and health service contributors with money is one possible approach for the sustainable provision of health knowledge and health services in online health communities (OHCs); however, the reasons why consumers voluntarily reward free health knowledge and health...

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Detalles Bibliográficos
Autores principales: Zhou, Junjie, Liu, Fang, Zhou, Tingting
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7189252/
https://www.ncbi.nlm.nih.gov/pubmed/32286231
http://dx.doi.org/10.2196/16526